GOODBELLY PROBIOTICS
GoodBelly Probiotics is a line of probiotic beverages.
Conducted a deep dive into the GoodBelly brand to determine brand manifesto, positioning, target consumer, and brand voice. Collaborated to create in-depth brand book and style guide detailing this work and all visual aspects of the brand.
My role included packaging design concepts and production, marketing collateral, digital and social ads, website design updates, POS materials and trade show graphics
GOODBELLY PROBIOTICS
GoodBelly Probiotics is a line of probiotic beverages.
Conducted a deep dive into the GoodBelly brand to determine brand manifesto, positioning, target consumer, and brand voice. Collaborated to create in-depth brand book and style guide detailing this work and all visual aspects of the brand.
My role included packaging design concepts and production, marketing collateral, digital and social ads, website design updates, POS materials and trade show graphics
GOODBELLY PROBIOTICS
GoodBelly Probiotics is a line of probiotic beverages.
My team conducted a deep dive into the GoodBelly brand to determine brand manifesto, positioning, target consumer, and brand voice. We created an in-depth brand book and style guide detailing this work and all visual aspects of the brand. Our work resulted in sustained mid-single digit growth and 20% increase in household penetration.
My role included packaging design concepts and production, marketing collateral, digital and social ads, website design updates, landing pages, POS materials, trade show graphics and art direction for both photo and video.