GOODBELLY PROBIOTICS
GoodBelly Probiotics is a line of probiotic beverages.
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Conducted a deep dive into the GoodBelly brand to determine brand manifesto, positioning, target consumer, and brand voice. Collaborated to create in-depth brand book and style guide detailing this work and all visual aspects of the brand.
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My role included packaging design concepts and production, marketing collateral, digital and social ads, website design updates, POS materials and trade show graphics
GOODBELLY PROBIOTICS
GoodBelly Probiotics is a line of probiotic beverages.
​
Conducted a deep dive into the GoodBelly brand to determine brand manifesto, positioning, target consumer, and brand voice. Collaborated to create in-depth brand book and style guide detailing this work and all visual aspects of the brand.
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My role included packaging design concepts and production, marketing collateral, digital and social ads, website design updates, POS materials and trade show graphics
SIPP SPARKLING ORGANICS
Sipp Sparkling Organics is a line of high-quality, better-for-you sparkling beverages. Each product is carefully crafted with clean, organic ingredients and three layers of unique flavor.
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I created a series of food pairing cards, craft cocktail menu, set of POS shelf talkers and an elegant trade show booth backdrop for the brand.
